Be Social @ Bhumi – Guidelines

  • PR & Communication
    • PRC team will draft and finalise the communication plan with inputs from the respective teams
    • Timelines as per table below

Major Events One of Events / Information All other events
Example BIR, BSL, Nakshatra External WorkshopOrientation, catalyse events
PlanEssential NA Essential
Plan to be frozen2-3 months priorNA1-2 weeks prior

    • Promotion for events should ideally be started only with a proper plan
    • For Catalyse events promotion, Event data to be shared
    • Workplace is Bhumi’s primary source of official PR & Communication after the website
    • It is recommended that Whatsapp or other mediums be used as secondary channels to promote links from workplace
    • For Support reach out via


  • Design Guidelines
    • Recommended image type for social media and WhatsApp promotions is square images of dimensions 800 x 800 pixels
    • Bhumi logo & should always be included in consistent branding; colors or size ratio of the logo should never be altered.
    • Kindly ensure clear visibility of text (adjust text/background color and opacity accordingly)
    • Create a visual hierarchy in the text. In one design, avoid using more than two different fonts, three different font sizes and four different colors (remember 1 design, max 2 fonts, max 3 sizes, max 4 colors)
    • URL on the design could be short instead of the complete address. For instance, better displayed as (‘http://’ in the beginning and ‘/’ at the end are removed).


  • Design Approval
    • Volunteers can design a poster on their own, but kindly get it approved by Bhumi’s Communication team before using for promotion
    • Share the source file (Canva link, PSD/AI/EPS file etc) with the Social team
    • Email designs to for approval
    • Approval is required for both internal and external promotions.
    • NST / City Leads / Ignite Associates can approve for internal promotions.
    • Approval will be done within a day.


  • Design Team
    • Design requests should be sent either via the form @ or by emailing
    • Content and all required details should be provided in the request.
    • Requests should be sent to the team at least one week before the deadline.




  • Photographs
    • To capture photos of children for promotion, due permission from Project Coordinator shall be obtained
    • Share all photos with via Drive folder/Dropbox