Superheroes: Corporate Social Responsibility

Dr Prahalathan, Bhumi’s co-founder shared some insights on why mobilising and retaining support from Corporate Social Responsibility (CSR) is essential for running our programmes.

Section 135 of Companies Act, 2013 makes “CSR spend of 2% of average net profits … during the three immediately preceding financial years” mandatory, and under Schedule VII programmes that promote education and ensure environmental sustainability are eligible.

It’s important to:

  • Build credibility: what can be a better testimonial than an employee pitching a non-profit that he/she volunteers with?
  • Be consistent: a corporate saying no this year does not mean it’s a no forever! Continue to invite them for events, and share quarterly updates. Stay in touch, for when they are looking to add partners, they are likely to remember you!
  • Co-create: avoid judging a corporate by its size. It’s easier to connect and grow with smaller companies.
  • Convert: be open to exploring any kind of partnership. Engage the employees in volunteering with Bhumi, and the management is likely to invest in the cause a few months/a year later.
  • Plan for contingencies: “do not put all eggs in one basket” because you have little control over some decisions the company’s board is likely to make. Try for multiple opportunities.

Take your first step now! Write to devteam@bhumi.ngo to explore partnerships with the corporate you work for.

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