Superheroes: Fundraising via Events

Dr Prahalathan enlightened us about “how we can leverage Bhumi Events to maximise our fundraising goals.”  

Remember: Small Actions < Big Impact : Bhumi Events

We at Bhumi started conducting events ten years back starting with internal events, then events for our beneficiaries and now for external audiences. We have learnt a lot along the way and this document is to set the context on how we will conduct all these events going forward to 2020.

In the next years we will focus greater on

  • Operational excellence in all events
  • Maximizing achievement of all primary and secondary goals and outcomes
  • Holistic leadership development to build better teams for events and for Bhumi
Type of Events Events for Beneficiaries Fundraising / PR events / Knolwedge Events Internal Events External Events
Examples Nakshatra, Ignite Fest Bhumi Sports League, Bhumi India Run, Cyclation, Volcon, Fulcrum etc Bhumi Premier League, All Volunteer Meetings Corporate Volunteering events, Asian Games etc.
Operational Excellence (Doing a perfect event) Must Must Must Must
Scope of learning Operational Excellence / Leadership development of volunteers Great Less Good Less
Primary Goal High Quality event for the beneficiaries that maximizes outcomes High Quality event for the donors/supporters that maximizes funds raised High Quality event for the volunteers that maximizes Engagement High Quality event for the external stakeholders that maximizes outcomes
Secondary Goals – 1 Maximize funds raised for Org / projects / city PR opportunity to engage supporters Volunteer happiness PR opportunity to engage supporters other stakeholders / society
Secondary Goals – 2 Audience Engaged Audience Engaged NA NA
Publicity Goals High – Post event High – Pre-event High – Internally NA
Scope for Volunteer Engagement Great Less Great Good
Feedback and Feed-forward Must Must Must Must

 

Events for Beneficiaries

Nakshatra / Ignite Fest

After ten years and almost 70 Nakshatras conducted across India there is no excuse to not do a sub-standard event

These are the events that allow volunteers to think on their feet understand excellence and grow as leaders. This the breeding ground and learning arena for leaders for Bhumi and the best event organisers for all other events.

Success Metrics / Factors

  1. Focus on a joyful event for the children that maximizes life-skill learning outcomes
  2. No. of children reached and year on year increase in no. of children reached
  3. No. of supports or spectators engaged: Nakshatra is a performing event, hence the success of the event will also be measured by supporters / donors / corporate donors engaged
  4. Reach of publicity like newspaper, online, TV etc.
  5. Feedback rating from children / wardens / Volunteers
  6. Total funds raised:
    Each event will target minimum 200% funds raised, Example
    The cost of doing Nakshatra for 600 kids is three lakhs rupees (600*Rs.500)
    The city will target to raise six lakh rupees so that the surplus can be for running Ignite in the city
    Total estimated Funds Raised: Rs. 6 Lakhs
    Total estimated Funds spent on event organising: Rs. 3 Lakhs
    Total Minimum Surplus: Rs. 3 Lakhs

Events for Fundraising / PR Events

Bhumi India Run / Bhumi Sports League / Cylation etc.

Everyone understands these events need high operational excellence, but a high-quality event is delivered by high quality teams and people. High quality people are only developed from events which we do for beneficiaries.

Success Metrics / Factors

  1. Focus on a perfect event experience for the participants / supporters
  2. No. of participants engaged
  3. Reach of publicity like newspaper, online, TV etc. – Pre-& Post Event
  4. Feedback rating from participants / VolunteersTotal funds raised
    Each event will target minimum 200% funds raised, Example
    The cost of doing Bhumi India Run for 600 runners is three lakhs rupees (600*Rs.500)
    The city/team will target to raise six lakh rupees so that the surplus can be for running Ignite in the city
    Total estimated Funds Raised from participation fees and sponsorship: Rs. 6 Lakhs
    Total estimated Funds spent on event organising: Rs. 3 Lakhs
    Total minimum Surplus: Rs. 3 Lakhs

Volcon / Volcon +/ MLEP / Fulcrum.

Success Metrics / Factors

  1. Focus on a perfect event experience for the event attendees
  2. No. of participants engaged
  3. Reach of publicity like newspaper, online, TV etc. – Pre-& Post Event
  4. Feedback rating from participants / Volunteers

Internal Events

Bhumi Premier League / Bhumi Awards / AVMs

Success Metrics / Factors

  1. No. of participants engaged
  2. Feedback rating from participants / Volunteers

External Events

Corporate Volunteering Events

Success Metrics / Factors

  1. No. of volunteers engaged
  2. Funds raised for Org / city / projects
  3. Feedback rating from participants / Volunteers

Other Events like National Games, Government events, Fundraising events for other orgs

Success Metrics / Factors

  1. Feedback rating from event organisers
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