Superheroes: The art of pitching for funds

We invited Mr Kiruba Shankar, a marketing expert to share his two cents on how one can make an effective pitch; and these are some triggers he offered:

  1. Establish your credibility
  2. Establish credibility of Bhumi
  3. What’s in it for them?
  4. Get out of your comfort zone
  5. You only get when you ask
  6. Look for ways how Bhumi can benefit
  7. Use Social Media to document your experiences
  8. Focus on storytelling
  9. Practice your elevator pitch
  10. Keep the donors updated

The following note on Bhumi will help you draft your pitch/story:

Although there is no dearth of schools in the country, the quality of education is questionable for a recent survey showed that only 48% of children in class 8 can solve a simple mathematical division. This gap in learning levels makes Bhumi’s work essential.

Bhumi is a non-profit organisation that educates 25,000 underprivileged children across India. Our programme at orphanages is implemented by young volunteers who have the passion to drive social change and the commitment to teach.

A preliminary assessment helps us understand the current skills level and create content specific to the child’s needs. Volunteers then gather at the shelter home every weekend to deliver an activity-based education programme. The results of our consistent effort showed 30% increase in the learning outcomes of the children last year.

Bhumi engages 20,000 volunteers across the country and our work would not be possible without the support of individuals who donate for our children’s education.

Donate Rs.500/- annually to help educate a child through Bhumi.

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