PR & Communication
PRC team will draft and finalise the communication plan with inputs from the respective teams (timelines below)
| Major Events | One of Events / Information | All other events | |
| Example | BIR, BSL, Nakshatra, Ignite Fest | External Workshop | Orientation, catalyse events |
| Plan | Essential | NA | Essential |
| Plan to be frozen | 2-3 months prior | NA | 1-2 weeks prior |
- Promotion for events should ideally be started only with a proper plan
- For Catalyse events promotion, Event data to be shared
- Workplace is Bhumi’s primary source of official PR & Communication after the website
- It is recommended that Whatsapp or other mediums be used as secondary channels to promote links from workplace
- For Support reach out via Social@bhumi.ngo
Design Guidelines
- Recommended image type for social media and WhatsApp promotions is square images of dimensions 800 x 800 pixels
- Bhumi logo & should always be included in consistent branding; colors or size ratio of the logo should never be altered.
- Kindly ensure clear visibility of text (adjust text/background color and opacity accordingly)
- Create a visual hierarchy in the text. In one design, avoid using more than two different fonts, three different font sizes and four different colors (remember 1 design, max 2 fonts, max 3 sizes, max 4 colors)
- URL on the design could be short instead of the complete address. For instance, http://www.bhumi.ngo/join-us/is better displayed as www.bhumi.ngo/join-us (‘http://’ in the beginning and ‘/’ at the end are removed).
Design Approval
- Volunteers can design a poster on their own, but kindly get it approved by Bhumi’s Communication team before using for promotion
- Share the source file (Canva link, PSD/AI/EPS file etc) with the Social team
- Email designs to social@bhumi.ngo for approval
- Approval is required for both internal and external promotions.
- NST / City Leads / Ignite Associates can approve for internal promotions.
- Approval will be done within a day
Creative Team
Bhumi’s Creative team is a volunteer based team supporting Bhumi volunteers/coordinators in creative requirements.
| Creative Type | Timeline | Note | Request submission via |
| Posters, Brochures, social media creatives etc. | 4 Days | Specific content to be the given by the requestor while submitting the request | Form – www.bhumiverse.org/design-requests |
| Bulk requirements (Banners, Standees, Frames etc.) | 7 Days | Specific content and dimensions to be the given by the requestor while submitting the request | Requirement sheet. Sample sheet: Link Share the sheet to creatives@bhumi.ngo |
| Videos & Animation | Deadline will be fixed depending on the requirement, priority and other existing priorities. | Content & Inputs to be the given by the requestor while submitting the request | email – creatives@bhumi.ngo |
- Any Bhumi volunteer/coordinator can approach the team for support in creative requirements.
- This team will be supporting Bhumi events and campaigns only.
- Creative team works nationally, so it has a standard response time. Refer the below table to understand the timeline for respective requirements. The team strives to fulfil 90% of all requests within the timelines.
- If there are urgent requirements and if the same is clearly mentioned in the request the team will attempt to fulfil the same within the requested time-frame.
- For any queries or suggestions reach out to the team @ creatives@bhumi.ngo
- Response time for emails will be 24 hours.
Photographs
- To capture photos of children for promotion, due permission from Project Coordinator shall be obtained
- Share all photos with social@bhumi.ngo via Drive folder/Dropbox